David DiSalvo

Science-based actions that can transform the way we think-and feel. Drawing on the latest research in cognitive psychology, neuroscience, behavioral economics, and communications, the author of What Makes Your Brain Happy and Why You Should Do the Opposite replaces self-help with "science-help," providing practical steps to change your thinking and your life. The human mind operates via a series of "feedback loops" generated in the brain. By identifying...

Why do we routinely choose options that don't meet our short-term needs and undermine our long-term goals? Why do we willingly expose ourselves to temptations that undercut our hard-fought progress to overcome addictions? Why are we prone to assigning meaning to statistically common coincidences? Why do we insist we're right even when evidence contradicts us? In What Makes Your Brain Happy and Why You Should Do the Opposite, science writer David DiSalvo...