David Disalvo
Author
Language
English
Formats
Description
Let's be honest. You've tried the sticky-note inspirations, the motivational calendar, and the cute (but ineffective) “carpe diem" mug—yet your attitude hasn't changed. It's time to apply cutting-edge science to the challenges of daily life.
While everyone desires self-improvement, we are quickly frustrated when trying to implement the contradictory philosophies of self-appointed self-help gurus. Too often, their advice is based on...
While everyone desires self-improvement, we are quickly frustrated when trying to implement the contradictory philosophies of self-appointed self-help gurus. Too often, their advice is based on...
Author
Language
English
Formats
Description
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which cloud our judgment and muddle our decision making.
Science writer David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology...