The Art of Woo

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Tantor Audio, 2007.
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10h 30m 0s
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APA Citation (style guide)

G. Richard Shell., G. Richard Shell|AUTHOR., Mario Moussa|AUTHOR., & Alan Sklar|READER. (2007). The Art of Woo. Tantor Audio.

Chicago / Turabian - Author Date Citation (style guide)

G. Richard Shell et al.. 2007. The Art of Woo. Tantor Audio.

Chicago / Turabian - Humanities Citation (style guide)

G. Richard Shell et al., The Art of Woo. Tantor Audio, 2007.

MLA Citation (style guide)

G. Richard Shell, G. Richard Shell|AUTHOR, Mario Moussa|AUTHOR, and Alan Sklar|READER. The Art of Woo. Tantor Audio, 2007.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID7e4e826e-b9a7-ff6d-71cd-de33754a3984
Full titleart of woo
Authorshell g richard
Grouping Categorybook
Last Update2020-07-30 07:00:25AM
Last Indexed2020-10-01 03:06:10AM

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First LoadedApr 23, 2020
Last UsedJun 27, 2020

Hoopla Extract Information

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    [synopsis] => Your projects, programs, and career turn on the difference between "no" and "yes." Yet selling ideas-especially the kinds of ideas that make organizations work-is a skill shrouded in mystery. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money. It's about helping others to see things your way-engaging their minds and imaginations.Charles Lindbergh, for example, needed woo to assemble backers for his famous flight. Nelson Mandela also used it to lead a revolution in South Africa. In any context, woo is two parts art and one part science.In The Art of Woo, Professors G. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths. They also share vivid stories from their experiences advising thousands of leaders and stories about famous people like John D. Rockefeller, Andrew Carnegie, Andy Grove, and Bono. Whether you're introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo will strengthen your persuasion skill in every aspect of your life.
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    [subtitle] => Using Strategic Persuasion to Sell Your Ideas
    [publisher] => Tantor Audio