The Fourth Wave: Business in the 21st Century
(eBook)

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Published
Berrett-Koehler Publishers, 1996.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781609946029

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Citations

APA Citation, 7th Edition (style guide)

Herman Maynard., Herman Maynard|AUTHOR., & Susan E. Mehrtens|AUTHOR. (1996). The Fourth Wave: Business in the 21st Century . Berrett-Koehler Publishers.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Herman Maynard, Herman Maynard|AUTHOR and Susan E. Mehrtens|AUTHOR. 1996. The Fourth Wave: Business in the 21st Century. Berrett-Koehler Publishers.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Herman Maynard, Herman Maynard|AUTHOR and Susan E. Mehrtens|AUTHOR. The Fourth Wave: Business in the 21st Century Berrett-Koehler Publishers, 1996.

MLA Citation, 9th Edition (style guide)

Herman Maynard, Herman Maynard|AUTHOR, and Susan E. Mehrtens|AUTHOR. The Fourth Wave: Business in the 21st Century Berrett-Koehler Publishers, 1996.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouped Work ID3942700b-c365-f340-da90-512e9f521e6a-eng
Full titlefourth wave business in the 2first century
Authormaynard herman
Grouping Categorybook
Last Update2023-12-01 18:07:10PM
Last Indexed2024-03-28 03:00:49AM

Book Cover Information

Image Sourcehoopla
First LoadedJan 3, 2024
Last UsedJan 3, 2024

Hoopla Extract Information

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    [synopsis] => Applying the concept of historical waves originally propounded by Alvin Toffler in The Third Wave, Herman Maynard and Susan Mehrtens look toward the next century and foresee a 'fourth wave,' an era of integration and responsibility far beyond Toffler's revolutionary description of third-wave postindustrial society. Whether we attain this stage of global well-being, however, will depend on how well our business institutions adapt and change. The Fourth Wave examines the ways business has changed in the second and third waves and must continue to change in the fourth. The changes concern the basics-how an institution is organized, how it defines wealth, how it relates to surrounding communities, how it responds to environmental needs, and how it takes part in the political process. Maynard and Mehrtens foresee a radically different future in which business principles, concern for the environment, personal integrity, and spiritual values are integrated. The authors also demonstrate the need for a new kind of leadership-managers and CEOs who embrace an attitude of global stewardship; who define their assets as ideas, information, creativity, and vision; and who strive for seamless boundaries between work and private lives for all employees.
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