Digital Marketing
(eBook)

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Published
IMM Lifestyle, 2014.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781607651956

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Citations

APA Citation (style guide)

Godfrey Parkin., & Godfrey Parkin|AUTHOR. (2014). Digital Marketing . IMM Lifestyle.

Chicago / Turabian - Author Date Citation (style guide)

Godfrey Parkin and Godfrey Parkin|AUTHOR. 2014. Digital Marketing. IMM Lifestyle.

Chicago / Turabian - Humanities Citation (style guide)

Godfrey Parkin and Godfrey Parkin|AUTHOR. Digital Marketing IMM Lifestyle, 2014.

MLA Citation (style guide)

Godfrey Parkin, and Godfrey Parkin|AUTHOR. Digital Marketing IMM Lifestyle, 2014.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Grouping Information

Grouped Work ID4662b3e4-ba3f-362c-33d5-c0141e638421
Full titledigital marketing strategies for online success
Authorparkin godfrey
Grouping Categorybook
Last Update2021-09-16 19:50:49PM
Last Indexed2021-09-24 03:39:52AM

Hoopla Extract Information

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    [synopsis] => The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing: Strategies for Online Success" clarifies the complex subject of ecommerce, presenting a simple 8-step strategy for success in internet marketing. This book is essential for anyone seeking success in a business environment altered by the digital revolution. Godfrey Parkin presents fascinating facts about both the history and potential of the internet, as well as providing clear and practical advice on how to make the most of it. Key strategies are outlined on every aspect of ecommerce including a step-by-step guide to developing a low-risk business strategy; the principles of designing a website that works as a successful business tool; guidelines on maximizing effectiveness of search engines, email marketing and online advertising, as well as advice on using web 2.0 and social media in order to expand brand awareness and increase sales. This book is indispensable to anyone who wishes his or her company to remain relevant in today's digital environment.
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