Lies Startups Tell Themselves to Avoid Marketing
(eBook)

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Published
BookBaby, 2007.
Status
Available Online
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Format
eBook
Language
English
ISBN
9781590799529
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APA Citation (style guide)

Sandra Holtzman., Sandra Holtzman|AUTHOR., & Jean Kondek|AUTHOR. (2007). Lies Startups Tell Themselves to Avoid Marketing. BookBaby.

Chicago / Turabian - Author Date Citation (style guide)

Sandra Holtzman, Sandra Holtzman|AUTHOR and Jean Kondek|AUTHOR. 2007. Lies Startups Tell Themselves to Avoid Marketing. BookBaby.

Chicago / Turabian - Humanities Citation (style guide)

Sandra Holtzman, Sandra Holtzman|AUTHOR and Jean Kondek|AUTHOR, Lies Startups Tell Themselves to Avoid Marketing. BookBaby, 2007.

MLA Citation (style guide)

Sandra Holtzman, Sandra Holtzman|AUTHOR, and Jean Kondek|AUTHOR. Lies Startups Tell Themselves to Avoid Marketing. BookBaby, 2007. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work IDe650352b-1b09-f066-4a1f-958ded722221
Full titlelies startups tell themselves to avoid marketing
Authorholtzman sandra
Grouping Categorybook
Last Update2020-02-06 02:00:52AM
Last Indexed2020-07-30 04:50:41AM

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First LoadedDec 18, 2019
Last UsedJul 23, 2020

Hoopla Extract Information

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    [synopsis] => So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#•-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.
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    [subtitle] => A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
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