Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
(eBook)

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Hoopla Extract Information

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    [year] => 2007
    [artist] => Sandra Holtzman
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/vsa_9781590799529_270.jpeg
    [titleId] => 11741335
    [isbn] => 9781590799529
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Lies Startups Tell Themselves to Avoid Marketing
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            [1] => Marketing
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    [synopsis] => So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#•-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.
    [url] => https://www.hoopladigital.com/title/11741335
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    [subtitle] => A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs
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