Winning the Battle for Relevance
(eBook)

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Published
BookBaby, 2013.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781626755741

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Citations

APA Citation (style guide)

Michael McQueen., & Michael McQueen|AUTHOR. (2013). Winning the Battle for Relevance . BookBaby.

Chicago / Turabian - Author Date Citation (style guide)

Michael McQueen and Michael McQueen|AUTHOR. 2013. Winning the Battle for Relevance. BookBaby.

Chicago / Turabian - Humanities Citation (style guide)

Michael McQueen and Michael McQueen|AUTHOR. Winning the Battle for Relevance BookBaby, 2013.

MLA Citation (style guide)

Michael McQueen, and Michael McQueen|AUTHOR. Winning the Battle for Relevance BookBaby, 2013.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Grouping Information

Grouped Work ID319e7c83-33b9-b4b8-d029-b419336b17a5
Full titlewinning the battle for relevance why even the greatest become obsolete and how to avoid their fate
Authormcqueen michael
Grouping Categorybook
Last Update2021-09-16 19:50:49PM
Last Indexed2021-09-17 16:59:38PM

Hoopla Extract Information

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    [artist] => Michael McQueen
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    [titleId] => 11744949
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    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Winning the Battle for Relevance
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    [synopsis] => We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes. The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt – shift is happening and no organization or brand is immune to extinction. In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principles and lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.
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    [pa] => 
    [subtitle] => Why Even the Greatest Become Obsolete... and How to Avoid Their Fate
    [publisher] => BookBaby
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