Built to Sell

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Gildan Media, 2011.
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4h 30m 0s
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APA Citation (style guide)

John Warrillow., John Warrillow|AUTHOR., & Erik Synnestvedt|READER. (2011). Built to Sell. Gildan Media.

Chicago / Turabian - Author Date Citation (style guide)

John Warrillow, John Warrillow|AUTHOR and Erik Synnestvedt|READER. 2011. Built to Sell. Gildan Media.

Chicago / Turabian - Humanities Citation (style guide)

John Warrillow, John Warrillow|AUTHOR and Erik Synnestvedt|READER, Built to Sell. Gildan Media, 2011.

MLA Citation (style guide)

John Warrillow, John Warrillow|AUTHOR, and Erik Synnestvedt|READER. Built to Sell. Gildan Media, 2011.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work IDcff65951-b482-104a-125c-085ee63db70d
Full titlebuilt to sell
Authorwarrillow john
Grouping Categorybook
Last Update2020-09-21 08:16:33AM
Last Indexed2020-09-23 03:55:53AM

Book Cover Information

Image Sourcehoopla
First LoadedJun 3, 2020
Last UsedJun 3, 2020

Hoopla Extract Information

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    [year] => 2011
    [artist] => John Warrillow
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    [language] => ENGLISH
    [profanity] => 
    [title] => Built to Sell
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    [synopsis] => A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
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    [subtitle] => Creating a Business That Can Thrive Without You
    [publisher] => Gildan Media