Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy
(eAudiobook)

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Book Cover Information

Hoopla Extract Information

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    [year] => 2018
    [artist] => Dennis Carey
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/gil_9781469099514_270.jpeg
    [titleId] => 12226109
    [isbn] => 9781469099514
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Go Long
    [demo] => 
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    [duration] => 3h 41m 0s
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    [artists] => Array
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            [0] => stdClass Object
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                    [name] => Dennis Carey
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            [1] => stdClass Object
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                    [name] => Brian Dumaine
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            [2] => stdClass Object
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                    [name] => Michael Useem
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                    [name] => Rodney Zemmel
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                    [name] => Daniel Thomas May
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            [0] => Business
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    [price] => 2.31
    [id] => 12226109
    [edited] => 
    [kind] => AUDIOBOOK
    [active] => 1
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    [synopsis] => In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.

- Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit-on purpose?

- How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround?

- How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy?

- Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits?

- How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet?

- How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate?

These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.
    [url] => https://www.hoopladigital.com/title/12226109
    [pa] => 
    [subtitle] => Why Long-Term Thinking is Your Best Short-Term Strategy
    [publisher] => Ascent Audio
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