The Art of Digital Branding
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Format
eBook
Language
English
ISBN
9781581158021
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Ian Cocoran., & Ian Cocoran|AUTHOR. (2010). The Art of Digital Branding . Allworth.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Ian Cocoran and Ian Cocoran|AUTHOR. 2010. The Art of Digital Branding. Allworth.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Ian Cocoran and Ian Cocoran|AUTHOR. The Art of Digital Branding Allworth, 2010.
MLA Citation, 9th Edition (style guide)Ian Cocoran, and Ian Cocoran|AUTHOR. The Art of Digital Branding Allworth, 2010.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | f7370282-0ddf-98c6-1053-a94e295d4aca-eng |
---|---|
Full title | art of digital branding |
Author | cocoran ian |
Grouping Category | book |
Last Update | 2024-03-22 11:49:29AM |
Last Indexed | 2024-04-20 06:23:09AM |
Book Cover Information
Image Source | syndetics |
---|---|
First Loaded | Jun 24, 2022 |
Last Used | Mar 21, 2024 |
Hoopla Extract Information
stdClass Object ( [year] => 2010 [artist] => Ian Cocoran [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/ssd_9781581158021_270.jpeg [titleId] => 12353913 [isbn] => 9781581158021 [abridged] => [language] => ENGLISH [profanity] => [title] => The Art of Digital Branding [demo] => [segments] => Array ( ) [pages] => 999 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Ian Cocoran [artistFormal] => Cocoran, Ian [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Advertising & Promotion [1] => Branding & Logo Design [2] => Business & Economics [3] => Commercial & Corporate [4] => Design [5] => Graphic Arts [6] => Marketing ) [price] => 1.49 [id] => 12353913 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Here's the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. [url] => https://www.hoopladigital.com/title/12353913 [pa] => [publisher] => Allworth [purchaseModel] => INSTANT )