Brand Identity Essentials: 100 Principles for Building Brands
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2019
    [artist] => Kevin Budelmann
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/qua_9781631597091_270.jpeg
    [titleId] => 12369604
    [isbn] => 9781631597091
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Brand Identity Essentials
    [demo] => 
    [segments] => Array
        (
        )

    [pages] => 232
    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => Kevin Budelmann
                    [artistFormal] => Budelmann, Kevin
                    [relationship] => AUTHOR
                )

            [1] => stdClass Object
                (
                    [name] => Yang Kim
                    [artistFormal] => Kim, Yang
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Advertising
            [1] => Branding & Logo Design
            [2] => Commercial & Corporate
            [3] => Design
            [4] => Graphic Arts
        )

    [price] => 1.85
    [id] => 12369604
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => Brand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. 

A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness-and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.
    [url] => https://www.hoopladigital.com/title/12369604
    [pa] => 
    [series] => Design Essentials
    [subtitle] => 100 Principles for Building Brands
    [publisher] => Rockport Publishers
    [purchaseModel] => INSTANT
)