The Case for Character: Why Trusted Brands are more Lucrative, Loved and Long Lasting
(eBook)
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Format
eBook
Language
English
ISBN
9781543981780
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Citations
APA Citation, 7th Edition (style guide)
Michael McQueen., & Michael McQueen|AUTHOR. (2019). The Case for Character: Why Trusted Brands are more Lucrative, Loved and Long Lasting . BookBaby.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Michael McQueen and Michael McQueen|AUTHOR. 2019. The Case for Character: Why Trusted Brands Are More Lucrative, Loved and Long Lasting. BookBaby.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Michael McQueen and Michael McQueen|AUTHOR. The Case for Character: Why Trusted Brands Are More Lucrative, Loved and Long Lasting BookBaby, 2019.
MLA Citation, 9th Edition (style guide)Michael McQueen, and Michael McQueen|AUTHOR. The Case for Character: Why Trusted Brands Are More Lucrative, Loved and Long Lasting BookBaby, 2019.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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Grouping Information
| Grouped Work ID | ee5a0c78-4397-28a3-638a-22b4dc2b473d-eng |
|---|---|
| Full title | case for character why trusted brands are more lucrative loved and long lasting |
| Author | mcqueen michael |
| Grouping Category | book |
| Last Update | 2023-04-10 19:00:09PM |
| Last Indexed | 2024-04-24 05:49:05AM |
Book Cover Information
| Image Source | hoopla |
|---|---|
| First Loaded | Jun 25, 2022 |
| Last Used | Dec 4, 2023 |
Hoopla Extract Information
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[synopsis] => In this age of transparency, consumers are demanding ever-greater trustworthiness and values-alignment from the brands and businesses they engage with.
Looking at the latest consumer research and case studies of best practice from around the world, this new book from business strategist Michael McQueen explores:
• Why the marketplace today is more skeptical and discerning - and how this creates an enormous opportunity for those that are prepared
• How purpose-driven brands have proven to be more lucrative, loved and longer lasting than their competitors
• A game plan for building or rebuilding trust through credibility, consistency, clarity and congruence
This practical and research-rich book will give you a blueprint for becoming an individual, brand or organization that stands for something - and reaps the rewards of doing so.
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