Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale
(eBook)
Description
Loading Description...
Also in this Series
Checking series information...
More Details
Format
eBook
Language
English
ISBN
9780814437124
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation, 7th Edition (style guide)
Paul Smith., & Paul Smith|AUTHOR. (2016). Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale . AMACOM.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Paul Smith and Paul Smith|AUTHOR. 2016. Sell With a Story: How to Capture Attention, Build Trust, and Close the Sale. AMACOM.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Paul Smith and Paul Smith|AUTHOR. Sell With a Story: How to Capture Attention, Build Trust, and Close the Sale AMACOM, 2016.
MLA Citation, 9th Edition (style guide)Paul Smith, and Paul Smith|AUTHOR. Sell With a Story: How to Capture Attention, Build Trust, and Close the Sale AMACOM, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouping Information
Grouped Work ID | bee478f3-f7ae-e31b-7aee-48e1f38dddd5-eng |
---|---|
Full title | sell with a story how to capture attention build trust and close the sale |
Author | smith paul |
Grouping Category | book |
Last Update | 2024-03-26 19:04:46PM |
Last Indexed | 2024-04-20 05:27:38AM |
Book Cover Information
Image Source | hoopla |
---|---|
First Loaded | Jul 4, 2022 |
Last Used | Feb 27, 2023 |
Hoopla Extract Information
stdClass Object ( [year] => 2016 [artist] => Paul Smith [fiction] => [coverImageUrl] => https://cover.hoopladigital.com/hpc_9780814437124_270.jpeg [titleId] => 12460039 [isbn] => 9780814437124 [abridged] => [language] => ENGLISH [profanity] => [title] => Sell with a Story [demo] => [segments] => Array ( ) [pages] => 304 [children] => [artists] => Array ( [0] => stdClass Object ( [name] => Paul Smith [artistFormal] => Smith, Paul [relationship] => AUTHOR ) ) [genres] => Array ( [0] => Business Communication [1] => Business & Economics [2] => Customer Relations [3] => Marketing [4] => Sales & Selling ) [price] => 2.99 [id] => 12460039 [edited] => [kind] => EBOOK [active] => 1 [upc] => [synopsis] => Despite all the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and speak to the part of the brain where decisions are made. The well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, author Paul Smith, one of the world's leading experts in organizational storytelling, focuses his wildly popular and proven formula to the sales arena. He identifies the ingredients of the most effective sales stories and reveals how to: • Select the right story • Craft a compelling and memorable narrative • Incorporate challenge, conflict, and resolution • And more. Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, readers will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency . . . and most importantly, sell! [url] => https://www.hoopladigital.com/title/12460039 [pa] => [subtitle] => How to Capture Attention, Build Trust, and Close the Sale [publisher] => AMACOM [purchaseModel] => INSTANT )