Lies Startups Tell Themselves to Avoid Marketing
(eBook)

Grouping Information

Book Cover Information

Hoopla Extract Information

stdClass Object
(
    [year] => 2007
    [artist] => Sandra Holtzman
    [fiction] => 
    [coverImageUrl] => https://cover.hoopladigital.com/ipg_9781590799529_270.jpeg
    [titleId] => 12514401
    [isbn] => 9781590799529
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Lies Startups Tell Themselves to Avoid Marketing
    [demo] => 
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        )

    [pages] => 128
    [children] => 
    [artists] => Array
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            [0] => stdClass Object
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                    [name] => Sandra Holtzman
                    [artistFormal] => Holtzman, Sandra
                    [relationship] => AUTHOR
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    [genres] => Array
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            [0] => Business & Economics
            [1] => Marketing
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    [price] => 0.49
    [id] => 12514401
    [edited] => 
    [kind] => EBOOK
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    [synopsis] => So you think you know marketing.
Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a streamlined approach to successfully launching a product, service, or company. Better than a handbook, Lies Start-ups Tell Themselves provides 10 fast-track, step-by-step chapters for planning and implementing a successful marketing program that you can get started on TODAY.
The writing is clear and concise, breaking down concepts into bite-sized, easy to grasp nuggets for today's busy audience. Moreover, each chapter is stand-alone and immediately actionable.
It doesn't take a rocket scientist to understand the value of a well thought out marketing program. But carving your niche in the marketplace can be a daunting task. Lies Start-ups Tell Themselves to Avoid Marketing guides you through the pitfalls and challenges to a successful start-up or product launch.
    [url] => https://www.hoopladigital.com/title/12514401
    [pa] => 
    [publisher] => SelectBooks
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