Summary: Inbound Marketing
(eBook)

Book Cover
Average Rating
Published
Business Book Summaries, 2014.
Status
Available Online
Description
Loading Description...
Also in this Series
More Like This
Other Editions and Formats
More Details
Format
eBook
Language
English
ISBN
9782511019436
Reviews from GoodReads
Loading GoodReads Reviews.
Citations
APA Citation (style guide)

BusinessNews Publishing., & BusinessNews Publishing|AUTHOR. (2014). Summary: Inbound Marketing. Business Book Summaries.

Chicago / Turabian - Author Date Citation (style guide)

BusinessNews Publishing and BusinessNews Publishing|AUTHOR. 2014. Summary: Inbound Marketing. Business Book Summaries.

Chicago / Turabian - Humanities Citation (style guide)

BusinessNews Publishing and BusinessNews Publishing|AUTHOR, Summary: Inbound Marketing. Business Book Summaries, 2014.

MLA Citation (style guide)

BusinessNews Publishing, and BusinessNews Publishing|AUTHOR. Summary: Inbound Marketing. Business Book Summaries, 2014. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Go To Grouped Work

Grouping Information

Grouped Work ID8f6562dc-cbf3-3d2c-98b9-918f8918c48c
Full titlesummary inbound marketing
Authorpublishing businessnews
Grouping Categorybook
Last Update2020-06-25 12:56:29PM
Last Indexed2020-07-30 05:33:50AM

Book Cover Information

Image Sourcehoopla
First LoadedMay 17, 2020
Last UsedMay 30, 2020

Hoopla Extract Information

stdClass Object
(
    [year] => 2014
    [artist] => BusinessNews Publishing
    [coverImageUrl] => https://d2snwnmzyr8jue.cloudfront.net/prm_9782511019436_270.jpeg
    [titleId] => 13056451
    [isbn] => 9782511019436
    [abridged] => 
    [language] => ENGLISH
    [profanity] => 
    [title] => Summary: Inbound Marketing
    [demo] => 
    [segments] => Array
        (
        )

    [children] => 
    [artists] => Array
        (
            [0] => stdClass Object
                (
                    [name] => BusinessNews Publishing
                    [relationship] => AUTHOR
                )

        )

    [genres] => Array
        (
            [0] => Business & Economics
            [1] => Digital Marketing
            [2] => E-commerce
            [3] => Industries
            [4] => Marketing
            [5] => Multilevel
            [6] => Retailing
            [7] => Study Aids
        )

    [price] => 0.34
    [id] => 13056451
    [edited] => 
    [kind] => EBOOK
    [active] => 1
    [upc] => 
    [synopsis] => The must-read summary of Brian Halligan and Dharmesh Shah's book: "Inbound Marketing: Get Found Using Google, Social Media, and Blogs".

This complete summary of the ideas from Brian Halligan and Dharmesh Shah's book "Inbound Marketing" shows that customers today are getting far better at ignoring outbound marketing aimed at them. They have spam folders, recording devices to fast-forward through adverts and caller ID on their phones. This summary demonstrates that far better results can be achieved by inbound marketing, where your customers find you, or you are recommended to customers by a trusted source. Therefore, social media, blogs and search engines have become all-powerful tools. The great news for companies, is that this doesn't require the vast investment of the ad campaigns of the past. You need to establish your message with care, but getting it out there needn't be extortionate. It also explains how to convert people from visitors, to prospects, leads, opportunities then customers through specific messages at specific times. Inbound marketing is also a way of analysing your customers. By using social media such as Twitter, you can ask people directly how they would improve your product.

Added-value of this summary:

• Save time

• Understand key concepts

• Increase your business knowledge

To learn more, read "Inbound Marketing" and discover a cheaper and more effective method that can help you create a better product without costly market research.
    [url] => https://www.hoopladigital.com/title/13056451
    [pa] => 
    [subtitle] => Review and Analysis of Halligan and Shah's Book
    [publisher] => Business Book Summaries
)
1