Winning the Battle for Relevance
(eBook)

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Published
Morgan James Publishing, 2016.
Status
Available Online

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Format
eBook
Language
English
ISBN
9781630478223

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Citations

APA Citation (style guide)

Michael McQueen., & Michael McQueen|AUTHOR. (2016). Winning the Battle for Relevance . Morgan James Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Michael McQueen and Michael McQueen|AUTHOR. 2016. Winning the Battle for Relevance. Morgan James Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Michael McQueen and Michael McQueen|AUTHOR. Winning the Battle for Relevance Morgan James Publishing, 2016.

MLA Citation (style guide)

Michael McQueen, and Michael McQueen|AUTHOR. Winning the Battle for Relevance Morgan James Publishing, 2016.

Note! Citation formats are based on standards as of August 2021. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.

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Grouping Information

Grouped Work ID319e7c83-33b9-b4b8-d029-b419336b17a5
Full titlewinning the battle for relevance why even the greatest become obsolete and how to avoid their fate
Authormcqueen michael
Grouping Categorybook
Last Update2021-09-16 19:50:49PM
Last Indexed2021-09-20 06:07:34AM

Hoopla Extract Information

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    [synopsis] => Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?"
As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster-lest they fall into the same trap.
Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
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    [pa] => 
    [subtitle] => Why Even the Greatest Become Obsolete . . . and How to Avoid Their Fate
    [publisher] => Morgan James Publishing
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