Traditional & Online Print Media Advertising
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Physical Desc
1 online resource (streaming video file)
Status
Description
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More Details
Format
eVideo
Language
und
Notes
General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by D.E. Visuals in 2011.
Description
Covers daily, weekly and "shopper" newspapers with advertising benefits of each format. Shows the different types of newspaper advertising such as classified, display, and supplements and the relative costs of each. Shows how magazines are classified by the attended audience: general interest and special-interest consumer, regional, and B2B. Discusses the ad importance of magazine covers, "bleed," and how to compute CPM. Concludes with the latest information on digital-interactive publications. Shows how the migration of readership from traditional print to online editions has forced print-media publishers to adopt new advertising-business models.
System Details
Mode of access: World Wide Web.
Language
In English
Citations
APA Citation, 7th Edition (style guide)
(2015). Traditional & Online Print Media Advertising . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2015. Traditional & Online Print Media Advertising. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Traditional & Online Print Media Advertising Kanopy Streaming, 2015.
MLA Citation, 9th Edition (style guide)Traditional & Online Print Media Advertising Kanopy Streaming, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
73d4ee29-ffbf-67e7-9581-b2dfdb118411-und
Grouping Information
| Grouped Work ID | 73d4ee29-ffbf-67e7-9581-b2dfdb118411-und |
|---|---|
| Full title | traditional and online print media advertising |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2022-07-12 21:16:40PM |
| Last Indexed | 2024-04-24 03:55:43AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Oct 21, 2022 |
| Last Used | Feb 1, 2024 |
Marc Record
| First Detected | Sep 08, 2015 12:00:00 AM |
|---|---|
| Last File Modification Time | Aug 01, 2021 04:45:44 AM |
MARC Record
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| 006 | m o c | ||
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| 035 | |a (OCoLC)932593034 | ||
| 040 | |a VDU|b eng|c VDU | ||
| 245 | 0 | 0 | |a Traditional & Online Print Media Advertising |
| 264 | 1 | |a [San Francisco, California, USA] :|b Kanopy Streaming,|c 2015. | |
| 300 | |a 1 online resource (streaming video file) | ||
| 306 | |a Duration: 21 minutes | ||
| 336 | |a two-dimensional moving image|b tdi|2 rdacontent | ||
| 337 | |a computer|2 rdamedia | ||
| 338 | |a online resource|b cr|2 rdacarrier | ||
| 500 | |a Title from title frames. | ||
| 500 | |a In Process Record. | ||
| 518 | |a Originally produced by D.E. Visuals in 2011. | ||
| 520 | |a Covers daily, weekly and "shopper" newspapers with advertising benefits of each format. Shows the different types of newspaper advertising such as classified, display, and supplements and the relative costs of each. Shows how magazines are classified by the attended audience: general interest and special-interest consumer, regional, and B2B. Discusses the ad importance of magazine covers, "bleed," and how to compute CPM. Concludes with the latest information on digital-interactive publications. Shows how the migration of readership from traditional print to online editions has forced print-media publishers to adopt new advertising-business models. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 546 | |a In English | ||
| 653 | |a Marketing; Advertising and PR | ||
| 710 | 2 | |a Kanopy (Firm) | |
| 856 | 4 | 0 | |u https://pueblolibrary.kanopy.com/node/46919|z A Kanopy streaming video |
| 856 | 4 | 2 | |z Cover Image|u https://www.kanopy.com/node/46919/external-image |