The Psychology Behind Today's Advertising.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Physical Desc
1 online resource (1 video file, approximately 16 minutes) : digital, .flv file, sound
Status
Description
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More Details
Format
eVideo
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by D.E. Visuals in 2013.
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest.
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
Barker, J. A. (2015). The Psychology Behind Today's Advertising . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Barker, Joel Arthur. 2015. The Psychology Behind Today's Advertising. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Barker, Joel Arthur. The Psychology Behind Today's Advertising Kanopy Streaming, 2015.
MLA Citation, 9th Edition (style guide)Barker, Joel Arthur. The Psychology Behind Today's Advertising Kanopy Streaming, 2015.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
5f19373f-0333-6382-1b64-f6d4eb169438-eng
Grouping Information
| Grouped Work ID | 5f19373f-0333-6382-1b64-f6d4eb169438-eng |
|---|---|
| Full title | psychology behind todays advertising |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2022-07-12 21:16:40PM |
| Last Indexed | 2024-04-18 03:55:24AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jan 12, 2021 |
| Last Used | Jan 24, 2024 |
Marc Record
| First Detected | Mar 24, 2014 12:00:00 AM |
|---|---|
| Last File Modification Time | Aug 01, 2021 04:45:33 AM |
MARC Record
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| 500 | |a Title from title frames. | ||
| 518 | |a Originally produced by D.E. Visuals in 2013. | ||
| 520 | |a Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social media. Includes print ads, TV commercials, Internet ads & short comments by advertising professionals. This video is fast-pasted in HD to keep student interest. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Advertising|x Psychological aspects. | |
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| 700 | 1 | |a Barker, Joel Arthur,|e director | |
| 710 | 2 | |a Kanopy (Firm) | |
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