All in startup : launching a new idea when everything is on the line
(Book)

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Published
Hoboken, New Jersey : Wiley, [2014].
Physical Desc
xviii, 284 pages : illustrations ; 24 cm
Status
Rawlings Branch - ADULTNONFIC
658.11 K
2 available

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Rawlings Branch - ADULTNONFIC658.11 KOn Shelf
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Published
Hoboken, New Jersey : Wiley, [2014].
Format
Book
Language
English

Notes

Description
A book for anyone who has started a business, thought about starting a business, or just been close to someone who has, All In Startup introduces the reader to the latest advances in entrepreneurship, including a new understanding of how to launch a company in a way that dramatically improves its chances of success.The business plan curriculum taught in most M.B.A. programs is on the verge of extinction. A new scientific method of entrepreneurship built around forming and testing basic assumptions will soon replace the tired old model. The book, told through a case study approach, follows the story of Owen Chase who is tasked with turning his company around in 9 days. Through rich storytelling, All In Startup provides a book-length case study to showcase a new type of entrepreneurship, revealing innovative business principles and the emotional reality of entrepreneurship that goes tragically unmentioned during business school--,Provided by publisher.

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Citations

APA Citation, 7th Edition (style guide)

Kander, D. (2014). All in startup: launching a new idea when everything is on the line . Wiley.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Kander, Diana. 2014. All in Startup: Launching a New Idea When Everything Is On the Line. Wiley.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Kander, Diana. All in Startup: Launching a New Idea When Everything Is On the Line Wiley, 2014.

MLA Citation, 9th Edition (style guide)

Kander, Diana. All in Startup: Launching a New Idea When Everything Is On the Line Wiley, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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