Catalog Search Results
2) The aisles have eyes: how retailers track your shopping, strip your privacy, and define your power
Author
Language
English
Description
The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer).
By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be...
By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be...
Author
Language
English
Appears on list
Description
First published in 1920, This Side of Paradise marks the beginning of the career of one of the greatest writers of the first half of the twentieth century. In this remarkable achievement, F. Scott Fitzgerald displays his unparalleled wit and keen social insight in his portrayal of college life through the struggles and doubts of Amory Blaine, a self-proclaimed genius with a love of knowledge and a penchant for the romantic. As Amory journeys into...
Author
Series
Language
English
Description
Melody Spencer had long-ago wiped the dust of Cupid, Texas, off her cute shoes...and done her best to forget the chiseled jaw and strong arms of cowboy Luke Nielson. Their families might be part of a long-time feud, but he was her very first love, even it if turned out they never wanted the same things. But now Luke's come striding back into her life, tempting her with the memories of long, lazy evenings and hot, passionate kisses. And he has an ulterior...
5) Fire inside
Author
Series
Pub. Date
2014
Language
English
Description
Meet the intense and sexy bad boy bikers of the Chaos Motorcycle Club in Lanie and Hop's story from Kristen Ashley's New York Times bestselling series.
"I adore Kristen Ashley's books. Her stories grab you by the throat from page one and . . . continue to dwell in your mind days after you've finished the story." — Maya Banks, New York Times bestselling author
Lanie Heron isn't looking for love-no surprise, considering...
"I adore Kristen Ashley's books. Her stories grab you by the throat from page one and . . . continue to dwell in your mind days after you've finished the story." — Maya Banks, New York Times bestselling author
Lanie Heron isn't looking for love-no surprise, considering...
Author
Language
English
Description
The Booker Prize-nominated author returns with a dazzling coming-of-age story set in post-independence Sri Lanka.
Ceylon is on the brink of change. But young Kairo is at loose ends. School is closed, the government is in disarray, the press is under threat, and the religious right are flexing their muscles. Kairo's hardworking mother blows off steam at her cha-cha-cha classes; his Trotskyist father grumbles over the state of the nation between his...
Author
Series
Language
English
Description
Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them. Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding...
Author
Language
English
Description
Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. A New York Times Best...
Author
Series
Language
English
Description
Opera diva Olivia Shore and Chicago Stars quarterback Thaddeus Walker Bowman Owens embark on a nationwide tour promoting a luxury watch brand and must find a way to get along when they are plagued by a series of dangerous encounters with an overzealous fan. Thaddeus Walker Bowman Owens, backup quarterback for the Chicago Stars, is a man with a low tolerance for divas. Olivia Shore, international opera superstar, has a monumental grudge against the...
Author
Language
English
Description
One of Inc. Magazine’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable).
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant...
Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant...
Author
Series
Language
English
Description
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants-all phenomenally successful at borrowing direct marketing strategies...
Author
Language
English
Description
Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising.
Beyond the points to be made about telling a story using headlines and art, being...
Author
Language
English
Description
"I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say."
–Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book...
–Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you've ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can't someone pay me to live my best life? this book...
Author
Language
English
Description
To be a successful business, you need to stop doing random acts of marketing and start using a reliable plan for rapid business growth.
Traditional thinking on creating a marketing plan has been a difficult and overwhelming process, resulting in not getting done.
Google My Business reveals a new marketing cutting edge breakthrough that makes creating the foundation for a business marketing plan simple and easy. It takes the difficulty out of your...
Author
Language
English
Description
"Crystallizing Public Opinion" is Edward Bernay's pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support...
Author
Language
English
Description
The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles, and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding.
It primarily focuses on the individual brand and product and is a tool to position you in this global world, make an impact, and make...
Author
Language
English
Description
Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche?
People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design.
Stories about identity are the currency of the narrative economy-and the brands that design for the...
Author
Language
English
Description
NAME YOUR BUSINESS.
TELL YOUR STORY.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business-and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and...
19) Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project
Author
Language
English
Description
63% of Kickstarter campaigns fail. Do this one thing, and you'll be among the 37% who succeed.
The one thing is pre-launch. Ask any crowdfunding creator, and they will confirm that it is the key to success.
You will learn how to prepare for your first crowdfunding campaign and do pre-launch with a minimal budget by using personal efforts and delegating some work to others.
This book is for Kickstarter newbies and first-time creators. It...
Author
Language
English
Description
Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.
Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but...
In Interlibrary Loan
Didn't find what you need? Items not owned by Pueblo Library can be requested from other Interlibrary Loan libraries to be delivered to your local library for pickup.
Didn't find it?
Can't find what you are looking for? Try our Materials Request Service. Submit Request