Catalog Search Results
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 18 min. 41 sec.) : digital, stereo., sound, color
Language
English
Description
Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, approximately 16 minutes) : digital, .flv file, sound
Language
English
Description
Today, consumers are continuously exposed to advertising. Therefore, it's imperative that advertisers understand the psychology behind buying motives when creating advertising & buying media. Discussed are the psychological dispositions of different consumer groups and the rationale behind common creative appeals. Shows research-proven psychological insights used in selecting traditional media as well as Internet advertising, permission email, & social...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 20 min., 43 sec.) : digital, .flv file, sound
Language
English
Description
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the digital age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: Traditional techniques: Review of tried and true advertising techniques. New media, new techniques: Advertising is a mix of...
Publisher
TV Choice
Pub. Date
2015.
Physical Desc
1 online resource (streaming video file) (28 minutes): digital, .flv file, sound
Language
English
Description
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits were falling and scandals were brewing. It seems the wheels came off the trolley. What went wrong? Stack 'em high... Founder Jack Cohen's aggressive growth policies in the mid 20th century set the pattern: his successors had grander plans: to make Tesco all...
Publisher
Kanopy Streaming
Pub. Date
2014.
Language
English
Description
The films in the Media Education Foundation (MEF) Collection encourage critical thinking about the social, political, and cultural impact of American mass media. With a special focus on representations of gender and race, and the effect these representations have on identity and culture, MEF films are especially well-suited for use in Women's Studies, Sociology, Race Studies,Communication, Anthropology, Education, and Psychology courses.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 67 min.)
Language
English
Description
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. American kids now influence an estimated {dollar}700 billion in annual spending, targeted virtually from birth with a relentless bombardment of sophisticated...
Publisher
Kanopy Streaming
Pub. Date
2016.
Physical Desc
1 online resource (4 video files, approximately 142 minutes) : digital, .flv file, sound
Language
English
Description
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty,...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (140 video file, 5000 min.)
Language
English
Description
The films in the Media Education Foundation (MEF) Collection encourage critical thinking about the social, political, and cultural impact of American mass media. With a special focus on representations of gender and race, and the effect these representations have on identity and culture, MEF films are especially well-suited for use in Women's Studies, Sociology, Race Studies,Communication, Anthropology, Education, and Psychology courses.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (72 video file, 4000 min.)
Language
English
Description
The films in the Media Education Foundation (MEF) Collection encourage critical thinking about the social, political, and cultural impact of American mass media. With a special focus on representations of gender and race, and the effect these representations have on identity and culture, MEF films are especially well-suited for use in Women's Studies, Sociology, Race Studies,Communication, Anthropology, Education, and Psychology courses.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (21 video file, 4000 min.)
Language
English
Description
The films in the Media Education Foundation (MEF) Collection encourage critical thinking about the social, political, and cultural impact of American mass media. With a special focus on representations of gender and race, and the effect these representations have on identity and culture, MEF films are especially well-suited for use in Women's Studies, Sociology, Race Studies,Communication, Anthropology, Education, and Psychology courses.
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 online resource (1 video file, 87 min.)
Language
English
Description
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute to the under-representation of women in positions of power and influence in America. The film challenges the media’s limited and often disparaging portrayals of women and girls, which make it difficult for...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Language
English
Description
Key topics covered include: The promotional mix, Advertising, Direct marketing, PR & sponsorship, Point of sale, Promotion, Above the line/below the line marketing, Ethics, Internet v conventional promotion.
Publisher
Stash Media
Pub. Date
2016.
Physical Desc
1 online resource (streaming video file) (39 minutes): digital, .flv file, sound
Language
English
Description
Explore the tension and comedy of one-on-one relationships of all types in this collection of outstanding short films, music videos, advertising, brand videos and games, cinematically-curated from the archives of Stash Magazine.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 35 min.)
Language
English
Description
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 35 min.) : digital, .flv file, sound
Language
English
Description
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays...
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 streaming video (54 min.)
Language
English
Description
The Illusionists examines how global advertising firms, mass media conglomerates, and the beauty, fashion, and cosmetic surgery industries are changing the way people around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre Museum, from a cosmetic surgeon’s office in Beirut to the heart of Tokyo’s Electric Town, the film explores how these industries saturate our lives with narrow, Westernized, consumer-driven...
Pub. Date
[2014]
Language
English
Formats
Description
The beginning of the end for television₂s most celebrated show, four-time Primetime Emmy winner for Outstanding Drama Series and winner of three consecutive Golden Globes. Set in the captivating world of 1960s New York, it continues to follow iconic ad man Don Draper, his colleagues and his family.
Publisher
Media Education Foundation
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (62 minutes): digital, .flv file, sound
Language
English
Description
In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 60 min.)
Language
English
Description
Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 31 min.) : digital, .flv file, sound
Language
English
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
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