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Author
Language
English
Description
This complete summary of the ideas from David Butler and Linda Tischler's book "Design to Grow" shows that scale and agility are essential components for a successful business, but many companies struggle to achieve both. Coca-Cola, however, has found the balance; the $170 billion brand has managed to enter into 200 countries, but is also agile and able to adapt to changing market requirements. To do this, they focused on their design and used it...
Author
Language
English
Description
The must-read summary of Howard Schultz and Dori Yang's book: "Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time".
This complete summary of the ideas from Howard Schultz and Dori Yang's book "Pour Your Heart Into It" shows the inside story of the rise of Starbucks.
This summary explains how the vision first came to Howard Schultz and how from that sole idea, he created his first store in Seattle with the aim of introducing...
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