Catalog Search Results
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 28 min. 13 sec.) : digital, stereo., sound, color
Language
English
Description
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social enterprise: Divine was set up a co-op of cocoa farmers in Ghana to give them a share in the profits from their cocoa beans. Divine is a social enterprise and claims its ethical motivation shapes everything it does. But it's had to fight a major marketing battle to find a place...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 35 min.) : digital, .flv file, sound
Language
English
Description
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays...
Publisher
Michelle Aguilar
Pub. Date
2015.
Physical Desc
1 online resource (streaming video file) (20 minutes): digital, .flv file, sound
Language
English
Description
El Cacao exposes the dark side of chocolate production in Latin America by examining the economics of Fair Trade from the point of view of the indigenous farmers as they attempt to sustain their community through the growth, harvest, and trade of cacao beans in the global market. This 20-minute documentary film highlights the life of an indigenous Ngabe farmer in Panama and his unconditional devotion to this so-called "superfood." The film threads...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 48 min.) : digital, .flv file, sound
Language
English
Description
From Australia: A charming award winning film from Australia about their endangered rabbit-eared marsupial called the bilby, and the 'sweet' idea devised by a ranger and a biologist to help raise money for a bilby sanctuary, and have single handedly turned the tables on an almost extinct species. Their 'sweet idea' got the whole country involved. Now chocolate Easter bilbies outsell Easter bunnies by 8-1! Darrell Lea contributes a percentage of sales...
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