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"The breakthrough marketing strategy today's leading companies are using to change consumer behavior and drive revenue to the bottom line Walmart, United Airlines, Jeep, and many other top companies are using the breakthrough strategy-one-to-one marketing-with amazing results, and now you can, too. An Audience of One walks you through the process of leveraging all the customer data you have at your disposal to generate and hold meaningful conversations...
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How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating "buying loops" that keep your customers coming back for more. The Customer Loyalty Loop includes proven, science-backed secrets for building legions of loyal customers who will become evangelists for your...
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In this fresh, original book, Steve Yastrow turns conventional sales and marketing on its head by showing what really motivates your customers: A strong relationship with your business. Both a manifesto and how-to guide, “We: The Ideal Customer Relationship” will change the way you interact with customers, and change the way your customers think about you.
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Magic for Malls make the connection between the low self-esteem experienced by many retail staff and poor level of service suffered by customers. It then lays out The Magic Programme, developed for staff at the award-winning shopping centre at Meadowhall and then shared across Europe with 30,000 retail employees, including entry level and long-term unemployed people. It allows participants to find success through failure, a process which boosts confidence,...
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Believe that you can achieve your business goals. Stores will provide you with financial stability, the ability to express your creative ideas, and the complete joy that comes with owning and operating a successful business.
However, success does not come easily. Never bank on luck; that might have worked 30 years ago, but if you just sit around waiting for the store to fill up, you'll be out of business in no time.
Building a firm proactively,...
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Summary of The Innovator's Dilemma by Clayton M. Christensen | Includes Analysis Preview: The Innovator's Dilemma contemplates the difficulties of maintaining a firm's position when faced with innovative technologies. It was first published in 1997 and remains an influential text for its descriptions of the reasons that some of the most successful firms in a given business often rapidly lose market share to new challengers. Large companies that spend...
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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones...
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What drives customer success? Technology, processes, or the people involved?
Customer success as an orchestrated business function is more vital than ever, amidst heightened focus on reducing customer churn and on increasing recurring revenue.
"Helping Customers Win" covers three primary aspects of customer success-technology, processes, and people-with a sharp focus on "people" to elevate your company's reputation and client success. Mastering...
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While instant communication is now easier than ever, people's attention is spread thin, time has never been more valuable, and disengagement in both customers and employees is at an all-time high. This means most brands never reach their full potential. But what would it look like if your customers were no longer disenchanted from being chased across the internet and hounded for likes, shares, opt-ins, and purchases?
There's a way to break this cycle...
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Nobody wants to say dumb things. But we all do. The first step towards reducing the number of dumb things you say is to know what the dumb things are. Based on thirty years of research with millions and millions of conversations, this book contains the secrets of overcoming these blunders:
* Using Bad Bookends
* Starting with Wrong First Words
* Not Choosing Your Words Well
* Poor Questions and Bad Listening
* Focus-on-Me Attitude
* Wrong Tone
* Not...
12) Treat Your Clients Like Royalty: Improve the Client Experience and Dramatically Increase Your Income
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Gregor Hočevar's business enjoys success, due to his use of communication, behavior and knowledge, the critical skills for creating an amazing client experience. This book is a manual regarding how to treat your clients from the first interaction through the completion of a sale and beyond. By following the steps outlined, you can build trust with your clients that keeps them coming back. Right from the first chapter, Gregor gives you critical tools...
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Relationships are the Foundation of a Long-lasting Business… At one point or another all businesses have lost clients. The surprising truth is that 68% of those clients left because they believe the business doesn't care about them. Deb Brown shows business leaders how to be strategic and intentional in the way they show appreciation to clients and nurture relationships by using "The WOW System." Relationships are the foundation of a long-lasting...
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Fast Break addresses the increasing challenges that today's automotive dealer’s face. Over a period of decades, dealers developed a transaction/centric mindset. Given that you only have the opportunity to sell a new vehicle every 4-7 years this may be understandable. Unfortunately this mindset has crept into the service department, which needs to have the opposite orientation. By embracing a customer-centric approach to your service business, you...
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True Stories of Winners and Losers in the Quest for Superior Service. Who wins? Who loses? It's up to you! BENCHMARK the best service innovations. (Chapter 5: Generating New Ideas) DISCOVER how to keep your customers happy, loyal and buying more. (Chapter 10: Building Up Your Business) Find out who makes the biggest mistakes in service, and what you must avoid. (Chapter 13: The Infinite Absurdity Awards) Plus many more easy-to-use insights on the...
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Bread and Butter is a book with three parts: First, it's the story of the birth of an extraordinarily successful kind of business called a "freedom franchise": Great Harvest Bread Co., which began as one bakery 25 years ago, is now a $60-million-a-year company with 140 stores in 40 states.
Second, it's the story of one employee's success-the author, Tom McMakin, who was looking for a job and found a lifestyle. McMakin's immersion into Great Harvest...
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UNCOVER THE SECRETS OF CREATING LOYAL SUPER FANS THAT WILL SKYROCKET YOUR BUSINESS. You don't have to be an amazing marketing or sales person to grow your business. What if you could launch your business to a level beyond your dreams and never have to worry about losing customers again? Imagine having your existing customers transform into loyal SUPER FANS, who rave about you and your business? You will discover the secrets to creating Super Fans,...
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In today's competitive business world, there's no place for lackluster performance, half-brilliant contributions, or low-burning customer service. When you find your SPARK you shine brilliantly against a backdrop of automation, algorithms, and autonomous cars. You realize you weren't just hired to do a job; your purpose is to surpass all expectations and create memorable moments that surprise and delight your customers. Your SPARK is what distinguishes...
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This book is a great and practical guide in developing a company's customer service program from scratch. In some cases, there may be a need to improve on an existing one that is deficient in many ways. It will help a company-large or small-to determine how their customer service program should be developed to keep customers happy and satisfied.
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Tools, Tips and Proven Techniques to Lift Your Service Higher. Lift Your Service UP! Increase service value! Add more to your customers and your bottom line. (Chapter 2 unlocks the value.) Explore spectacular service! Discover what's beyond the extra-mile. (Chapter 4 reveals the secrets.) Build your service culture! Attract great customers-and staff. (Study Chapter 6 to keep them.) Solve the crossword puzzles! Find loyalty, passion and profits. (Every...
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