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The must-read summary of Peter Keen and Mark McDonald's book: "The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era".
This complete summary of the ideas from Peter Keen and Mark McDonald's book "The E-process Edge" shows how in order to succeed, an internet business must address three crucial issues: how to establish a good enough relationship for repeat business, how to apply competencies in the business to serve the...
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The must-read summary of Chris Brogan's book: "Google+ for Business: How Google's Social Network Changes Everything".
This complete summary of the ideas from Chris Brogan's book "Google+ for Business" highlights how the social network created by Google has more than 175 million users and is tied to the largest search engine in the world. In his book, the author explains how business owners can now use this online business building tool to your advantage....
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English
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The must-read summary of Frances Cairncross' book: "The Company of the Future: How the Communications Revolution is Changing Management".
This complete summary of the ideas from Frances Cairncross' book "The Company of the Future" shows how the internet is forever changing how good companies will be structured and managed in the future. Irrespective of how the dot-coms are valued in the stock market, great changes are occurring as companies integrate...
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The must-read summary of Pat O'Bryan's book: "Your Portable Empire: How to Make Money Anywhere While Doing What You Love".
This complete summary of the ideas from Pat O'Bryan's book "Your Portable Empire" shows how the internet now makes it feasible and practical for you to build and run your own "portable empire" – an online business which can be run from anywhere in the world in your spare time. In his book, the author explains how you can set...
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The must-read summary of Mary Modahl's book: "Now or Never: How Companies Must Change Today to Win the Battle for Internet Consumers".
This complete summary of the ideas from Mary Modahl's book "Now or Never" shows that the battle for internet consumers is still underway. It can still be won by either traditional companies or internet start-ups. However, in her book the author states that time is running out: traditional companies cannot ignore the...
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English
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The must-read summary of Geoffrey Moore's book: "Living on the Fault Line: Managing for Shareholder Value in the Age of the Internet".
This complete summary of the ideas from Geoffrey Moore's book "Living on the Fault Line" asks a fundamental question: "What should an established company which rose to prominence prior to the age of the Internet know and do about its stock price now the Internet has arrived?". The answer is both simple and complex...
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English
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The must-read summary of Tom Murphy's book: "Web Rules: How the Internet Is Changing the Way Consumers Make Choices".
This complete summary of the ideas from Tom Murphy's book "Web Rules" shows that the internet is changing the dynamics of the marketplace by placing the consumer firmly back in the driving seat. In recent times, big businesses and well-funded corporations have called the shots and made decisions on behalf of the consumers. But with...
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The must-read summary of Stan Liebowitz's book: "Re-Thinking the Network Economy: The True Forces that Drive the Digital Marketplace".
This complete summary of the ideas from Stan Liebowitz's book "Re-Thinking the Network Economy" shows that the euphoria which suggested the Internet was going to rewrite every law of economics and create a "New Economy" has now been largely superseded by a more rational realisation that the tried-and-true laws of...
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This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows the importance of building a good sales funnel for your online business. This is what will drive traffic to your website and then push them through to make a purchase. The funnel is made up of various different strategies; a traffic strategy, a product strategy and a communication strategy. By fine-tuning these strategies you will create a funnel that leads customers...
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This complete summary of the ideas from Yanik Silver's book "Moonlighting on the Internet" shows how nowadays it is entirely feasible to "moonlight on the internet" and make some extra money every month while holding down a full-time job elsewhere. By working in your spare time, you can build an online business which generates whatever level of regular income you want. In his book, the author states that to key is to have a strategy to make the right...
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The must-read summary of Mitch Joel's book: "Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It.".
This summary of the ideas from Mitch Joel's book "Ctrl Alt Delete" highlights that every industry will sooner rather than later be forced to make the transition into the fully-digital future of business. This summary highlights that the need to reboot applies to both businesses and individuals, as both need to make changes...
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The must-read summary of Duane Forrester's book: "Turn Clicks into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue".
This complete summary of the ideas from Duane Forrester's book "Turn Clicks into Customers" shows how monetising a website takes planning and work. In his book, the author explains that you need to have two different activities happening at all times: clicks and customers. This summary explains these...
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English
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The must-read summary of Ben Mezrich's book: "The Accidental Billionaires: The Founding of Facebook"
This complete summary of the ideas from Ben Mezrich's book "The Accidental Billionaires" recounts the story of the world's biggest social network and the world's youngest billionaire, Mark Zuckerberg. Learn how a company that was created to connect people ultimately tore two best friends apart. In 2003, Eduardo Saverin and Mark Zuckerberg, two Harvard...
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The must-read summary of Amir Hartman and John Sifonis' book: "Net Ready: Strategies for Success in the E-conomy".
This complete summary of the ideas from Amir Hartman and John Sifonis' book "Net Ready" asks an important question to all entrepreneurs: "Is your company ready for the Net?". In their book, the authors explain that before taking on any new business initiatives in the emerging digital economy, you need to be thoroughly and adequately...
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The must-read summary of David Vise and Mark Malseed's book "The Google Story: Inside the Hottest Business, Media and Technology Success of Our Time".
This complete summary of the ideas from David Vise and Mark Malseed's book "The Google Story" tells the tale of the rise of one of the most remarkable internet stars of our time. In 1998, when Sergey Brin and Larry Page dropped out of Stanford University, they decided to create a search engine that...
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