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Author
Language
English
Description
Political candidates are only as strong as the communities who support their campaigns. That's why it's vital that candidates not only get to know their constituents but fully engage the community in their campaign from the start. This comprehensive volume explores a range of strategies used by political candidates to work with community members during a campaign, including connecting with different demographics of voters, mobilizing grassroots volunteers,...
Author
Language
English
Description
It may seem like some candidates win elections simply because of their passion for an issue or their innate ability to connect with voters. In reality, successful political campaigns require a winning strategy. This compelling book gives readers an introduction to how political candidates develop campaign strategies, create a central message, develop a winning campaign team, connect with voters, and ultimately win elections. Profiles of young activists...
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