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Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 31 min.) : digital, .flv file, sound
Language
English
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
Author
Publisher
Alfred A. Knopf
Pub. Date
2016.
Physical Desc
viii, 403 pages ; 25 cm
Language
English
Description
From Tim Wu, author of the award-winning The Master Switch and who coined the phrase net neutrality--a revelatory look at the rise of attention harvesting, and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
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