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Author
Series
Language
English
Description
Measure and improve your company's performance
This book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of benchmarking and choose the best one for your company
• Catch up with the competition by comparing their processes to your own and identifying the best practices
• Use...
Author
Series
Language
English
Description
Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.
Customer relationship management is a valuable tool in an increasingly competitive business world. It allows companies to find out who their customers are and what they want, which enables them to tailor their communication and offers to their clients. No matter what your sector of activity,...
Author
Series
Language
English
Description
Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.
If you are considering setting up your own business, then market research should be the first thing on your mind. How else will you identify your market, your competition and your potential clients? This helpful guide will tell you all there is to know about the basics of market research, allowing you to...
Author
Series
Language
English
Description
Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.
Personal branding is a relatively new concept but it can be adopted and applied by almost anybody, in any industry. Whether you are searching for a new job or simply want to build a strong professional network, it is essential that you get your branding right. This guide will take you through all the steps, from choosing...
Author
Series
Language
English
Description
Expand your business with the 80/20 rule!
This book is a practical and accessible guide to understanding and implementing Pareto's Principle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand Pareto's Principle and how to identify the 80/20 ratio in any area of your life or business
• Identify the most important 20% and focus on the main factors that result in the majority of your...
Author
Series
Language
English
Description
Master the 4 Ps of marketing
This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Launch a new product or test an existing marketing strategy
• Understand the 4 Ps of the marketing mix and use them to attract your target market
• Analyze case studies of well-known companies to see how the...
Author
Series
Language
English
Description
Understand the true foundations of human motivation. This book is a practical and accessible guide to understanding and implementing Maslow's Hierarchy of Needs, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the five different levels of needs experienced by all humans
• Adapt your marketing strategies to satisfy as many of those needs as possible
• Turn your target market into...
Author
Series
Language
English
Description
Attract more customers and boost your sales!
This book is a practical and accessible guide to understanding and implementing the freemium model, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the different types of free offers given to customers and how they can be beneficial to a business
• Implement the freemium business model into your business to grow your customer base
•...
Author
Series
Language
English
Description
Influence customer perceptions and make your advertising more memorable!
This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the basic principles of Gestalt psychology and what they reveal about the functioning of the human brain
• Learn how you can use this theory as a psychology-based...
Author
Series
Language
English
Description
The fundamental stages behind every product
This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline
• Learn how to make the right decisions according to...
Author
Series
Language
English
Description
Find your niche and future-proof your business!
This book is a practical and accessible guide to understanding and implementing the long tail theory, providing you with the essential information and saving time.
In 50 minutes you will be able to:
• Understand the uses of the long tail theory in the digital product market and how you can use it to sell products and for search engine optimization
• Identify the products in your portfolio that...
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