Catalog Search Results
Author
Language
English
Description
As marketers, we've been, trained to speak "business to business" (B2B) or "business to consumer" (B2C). But instead, of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like "synergy" and "speeds and feeds" to tell the stories of products and services to their buyers and partners. The fact is that businesses do not have emotion. Products do not have emotion. Humans do. Humans...
Author
Publisher
Morgan James Publishing
Pub. Date
2015
Language
English
Formats
Description
USA Today Bestseller: A top social media strategist explores how human connection drives success.
Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive...
Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive...
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