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Successful entrepreneur Ewen Chia demystifies marketing jargon and shares the tips and techniques that continue to net his online businesses a cool fortune. Whether you’re seeking to create and develop a thriving Internet business from scratch or looking to realize the full potential of your existing business, whether you haven’t a clue...
16) The ninth month
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that
...Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
The latest trends in online retail—what retailers are doing right and what they're doing wrong—and how nearly
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