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Author
Publisher
Wiley
Pub. Date
2011
Language
English
Formats
Description
The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry...
Author
Language
English
Description
Galileo, Einstein, Curie, Darwin, Hawking - we know the names, but how much do we really know about these people? Galileo gained notoriety from his battle with the Vatican over the question of heliocentrism, but did you know that he was also an accomplished lute player? And Darwin of course discovered the principle by which new species are formed, but his bold curiosity extended to the dinner table as well. (And how many people can say they've eaten...
Author
Language
English
Formats
Description
We live in an era of misinformation, much of it spread by authority figures, including politicians, religious leaders, broadcasters, and, of course, apps and websites.
In this second edition, author John Grant uses ripped-from-the-headlines examples to clearly explain how to identify bad evidence and poor arguments. He also points out the rhetorical tricks people use when attempting to pull the wool over our eyes, and offers advice about how to take...
Author
Language
English
Description
We live in an era of misinformation, much of it spread by authority figures, including politicians, religious leaders, broadcasters, and, of course, apps and websites.
In this second edition, author John Grant uses ripped-from-the-headlines examples to clearly explain how to identify bad evidence and poor arguments. He also points out the rhetorical tricks people use when attempting to pull the wool over our eyes, and offers advice about how to take...
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