"This essential guide to starting and running a nonprofit organization includes practical advice, legal information, tips, and step-by-step instructions. It explains how to develop a strategic plan and budget; recruit and manage board members, volunteers, and staff; market an organization to a target audience; raise money-including traditional methods and crowdfunding; build a website and use social media strategically; and adopt policies that are...

"Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy...

This book will give anyone the confidence to ask anyone for any size gift for any purpose. With winning language, sample dialogues, and a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask. This third edition will be updated to include new dialogue, a balance of practical tips, tools, and advice, and will demonstrate through...

Foreword / by Carol Thompson Cole -- Introduction / by Lynn Taliento, Jonathan Law, Laura Callanan -- Leap of reason: managing to outcomes in an era of scarcity / by Mario Morino -- Ideas into action: a framework to get you started -- Compendium of top readings for mission effectiveness -- Essays by experts and practitioners who are walking the talk: First, do no harm...then do more good / by Isaac Castillo ; Using a theory-of-change approach to helping...