Catalog Search Results
Author
Publisher
Crown Forum
Pub. Date
[2020]
Physical Desc
xxiv, 259 pages ; 22 cm
Language
English
Description
"The former federal prosecutor and congressman for South Carolina breaks down the art of persuasion into a few shockingly simple, easy-to-follow, and proven steps that will help readers win arguments, gain support for their cause, and convey their message successfully."--Publisher's description.
Author
Language
English
Formats
Description
At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome?
In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's...
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