For decades it has been nearly universal dogma among environmentalists and health advocates that cattle and beef are public enemy number one. -- -- Defending BeefDefending BeefWhile no single book can definitively answer the thorny question of how to feed the Earth’s growing population, Defending Beef makes the case that, whatever the world’s future food system looks like, cattle and beef can and must be part of the solution.

"In July 2011, Rebecca Prince-Ruiz challenged herself to go plastic free for the whole month. Starting with a small group of people in the city of Perth, the Plastic Free July movement has grown into a 250-million strong community across 177 countries, empowering people to reduce single-use plastic consumption and create a cleaner future. This book explores how one of the world's leading environmental campaigns took off and shares lessons from its...