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Author
Language
English
Description
As a founder of a successful organization that trains and develops sales professionals, Jeff Bloomfield has given a lot of thought to why customers say "yes." In Story-Based Selling: Create, Connect, and Close, Mr. Bloomfield says it's really no mystery. People buy from people they trust. They trust people they like, and they like people they connect to. And he believes that storytelling is the best way for salespeople-and all of us-to immediately...
Author
Language
English
Description
Throughout his career, B2B sales expert Jeff Bloomfield has studied why and how customers buy. His eye-opening approach combines proven scientific principles in brain chemistry and psychology with information on how to construct memorable, effective selling stories. In addition to its value for salespeople, parents, managers, coaches and leaders, Bloomfield's “NeuroSelling” strategy works for anyone who needs to positively influence other people....
3) NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making
Author
Language
English
Description
Your business lives and dies by your customer conversations.
Shouldn't you have those down to a science?
If you're tired of having to justify your price... of offering discounts to close the deal... of long sales cycles... of customers who can't seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology.
But NeuroSelling® is more than just theory-it's a step-by-step,...
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