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Description
It's been said that time kills deals, but unfortunately that trite phrase too often sends salespeople into a nervous tailspin of activity. Time can also deliver and save deals. The key, of course, is the wise use of time. That's where the concept of the Slow Sale comes into play. Customer communication that wins sales and builds relationships is more about context than speed. The Slow Sale does not promote slowness for its own sake. It's not about...
Author
Language
English
Description
Gartner anticipates that the customer relationship management (CRM) market will rise to $36 billion by just 2017. Yet despite that massive market, Forrester Research found that 49% of CRM projects fail. Yikes! That's $18 billion down the drain. Why the waste? Lack of user adoption. Whether you're in sales, marketing, IT, support, or the C-suite, if you're somehow responsible for the adoption of CRM software at your organization, then this book is...
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