Catalog Search Results
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 47 min.) : digital, .flv file, sound
Language
English
Description
Sales is the life blood of every company. Developing the product can pale in comparison with getting out there and trying to sell it. Yet selling is a footnote in the curriculum of many MBA programs. As Jim Healy points out, if you underestimate the critical importance of selling, you can lose opportunities and risk getting sidelined by the competition. You need a fundamental understanding of the four dynamic and interactive aspects of selling: analyzing...
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