Are you just playing-or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future-something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy-explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds...

What type of business should you start?
For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque—featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur—has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start,...

The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career.

In the decade since their blockbuster international bestseller Winning was published, Jack and Suzy Welch have

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Innovation isn't always about new products or services. In fact, many new ideas are realized--and then brought to market--thanks to a disruptive business model that challenges the conventional operating logic of an industry. In The Risk-Driven Business Model, Karan Girotra and Serguei Netessine--both professors at INSEAD--introduce a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries....

"Manage every business problem like you were born for it -- from a problem customer to a career-threatening crisis It's not being negative or pessimistic to assume that something will always go wrong in business and in your career. It's being realistic. What you do when crisis hits is the only thing matters -- and this proven guide delivers everything you need to take positive action with confidence, skill, and professionalism. In What to Do When...

"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers...

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a secret shopper program, in which employees would be marked down if they were not sufficiently aggressive with customers. A...