Catalog Search Results
Publisher
Stash Media
Pub. Date
2016.
Physical Desc
1 online resource (streaming video file) (39 minutes): digital, .flv file, sound
Language
English
Description
Explore the tension and comedy of one-on-one relationships of all types in this collection of outstanding short films, music videos, advertising, brand videos and games, cinematically-curated from the archives of Stash Magazine.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 35 min.)
Language
English
Description
Jean Kilbourne and Rick Pollay - two of the world's leading experts on the marketing of tobacco products - examine how Big Tobacco has been able to harness the power of advertising to counter the influence of scientific research, shape news coverage, overcome public resistance, and maintain private profits at the expense of public health.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 35 min.) : digital, .flv file, sound
Language
English
Description
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays...
Author
Series
Economic development report volume EDR10-2
Publisher
Extension
Pub. Date
[2010]
Physical Desc
1 online resource (8 p.) : ill.
Language
English
Author
Series
Texas crossroads volume 1
Language
English
Formats
Description
The last thing Kate Sherwood needs is a man, so why is she so drawn to the handsome handyman at the Rainbow's End resort? --
26) I see you
Author
Publisher
Berkley
Pub. Date
2017.
Physical Desc
372 pages ; 24 cm
Language
English
Description
The author of the smash bestseller, I Let You Go, propels readers into a dark and claustrophobic thriller, in which a normal, everyday woman becomes trapped in the confines of her normal, everyday world... Every morning and evening, Zoe Walker takes the same route to the train station, waits at a certain place on the platform, finds her favorite spot in the car, never suspecting that someone is watching her... It all starts with a classified ad....
Author
Publisher
Alfred A. Knopf
Pub. Date
2016.
Physical Desc
viii, 403 pages ; 25 cm
Language
English
Description
From Tim Wu, author of the award-winning The Master Switch and who coined the phrase net neutrality--a revelatory look at the rise of attention harvesting, and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising...
28) Fire inside
Author
Series
Pub. Date
2014
Language
English
Formats
Description
Meet the intense and sexy bad boy bikers of the Chaos Motorcycle Club in Lanie and Hop's story from Kristen Ashley's New York Times bestselling series.
"I adore Kristen Ashley's books. Her stories grab you by the throat from page one and . . . continue to dwell in your mind days after you've finished the story." — Maya Banks, New York Times bestselling author
Lanie Heron isn't looking for love-no surprise, considering...
"I adore Kristen Ashley's books. Her stories grab you by the throat from page one and . . . continue to dwell in your mind days after you've finished the story." — Maya Banks, New York Times bestselling author
Lanie Heron isn't looking for love-no surprise, considering...
Publisher
Kanopy Streaming
Pub. Date
2015.
Physical Desc
1 streaming video (54 min.)
Language
English
Description
The Illusionists examines how global advertising firms, mass media conglomerates, and the beauty, fashion, and cosmetic surgery industries are changing the way people around the world define beauty and see themselves. Taking us from Harvard to the halls of the Louvre Museum, from a cosmetic surgeon’s office in Beirut to the heart of Tokyo’s Electric Town, the film explores how these industries saturate our lives with narrow, Westernized, consumer-driven...
Author
Publisher
Center for Church Communication
Pub. Date
[2019]
Physical Desc
265 pages : illustrations ; 23 cm
Language
English
Description
"The church doesn't have a message problem. The church is facing a message delivery problem. The old communication playbook no longer works. What worked before isn't working anymore. It's time to rethink communication and leverage the greatest opportunities we've ever had to communicate in the church. In Rethink Communication, Phil Bowdle walks through the new reality for what attendance, engagement, and attention look like for the church. Then...
Pub. Date
[2014]
Language
English
Formats
Description
The beginning of the end for television₂s most celebrated show, four-time Primetime Emmy winner for Outstanding Drama Series and winner of three consecutive Golden Globes. Set in the captivating world of 1960s New York, it continues to follow iconic ad man Don Draper, his colleagues and his family.
Publisher
Media Education Foundation
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (62 minutes): digital, .flv file, sound
Language
English
Description
In this highly anticipated sequel to his groundbreaking "Advertising & the End of the World," media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 60 min.)
Language
English
Description
Illustrating her compelling analysis with contemporary advertising examples, Jean Kilbourne argues that the alcohol and tobacco industries' marketing strategies are driven by a clear and deep understanding of the psychology of anxiety and addiction. In the name of education and health, Deadly Persuasion casts a critical eye on two industries whose products kill more than 450,000 Americans each year.
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 31 min.) : digital, .flv file, sound
Language
English
Description
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. History: marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media. In the twentieth century marketing came of age, promising endless growth and prosperity. But the market economy also brought boom, bust...
Author
Publisher
Wooden Pen Press
Pub. Date
2017.
Physical Desc
[115] pages : illustrations ; 21 cm
Language
English
Description
Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales? You're not alone. I was there too, but now I have quit my day job and make a living selling fiction. Both my initial success and the sustainability of my book sales have come from Facebook ads. In this book, you'll learn how to find the cost per click and sales volumes you'll need to hit to know if an ad is profitable. You'll learn...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Language
English
Description
We make decisions based on clues, but we're not always aware which clues we use. Professional persuaders know -- marketers, sales people, pollsters, politicians, merchandisers. Invisible persuaders helps viewers develop an early warning system to spot subtle attempts to persuade and influence.
40) Shadow Dancer
Author
Series
Language
English
Formats
Description
My name is Marney and I am immortal. Oh, and I also hunt rogues. Did I mention that part?
I used to work worked alone. Cold-hearted. Distant. But Ciaran Connor changed all that.
He's a vampire, the sworn enemy of an immortal, and I should have hated him. But I didn't. With his help, I managed to foil an attempt to destroy London, enslave humanity, and give vampires dominance over the other races. After that, life should be
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