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El negocio de la música ha conocido una transformación radical en el último cuarto de siglo. La expansión de Internet, la implantación de potentes ordenadores, el desarrollo de la tecnología portátil son el paradigma de una nueva y apasionante era en la que la promoción musical se rige por derroteros muy diferentes a los de antaño. ¿Hasta dónde llega esta fascinante metamorfosis?
El autor de este libro, músico y periodista, nos descubre...
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The Internet is an incredible promotional tool for musicians. You can get radio play, grow a fan base, create a distribution channel and sell CDs and music downloads all online. Imagine how much music you'd sell if *thousands* of people heard your music every day? Most musicians, however, have no idea where to begin when it comes to online promotion. Some get as far as putting up a web site, but stop there. That's where this book will help. David...
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La mejor manera de lograr un futuro brillante es administrando el presente de una forma inteligente.
Pável Iván
¿Por qué algunas personas parecen agraciadas con un don especial que les permite triunfar en la vida, aunque no sean las que más se destacaron por sus logros académicos durante su etapa de formación educativa? ¿Por qué no siempre la persona que emplea más tiempo dentro de la empresa termina siendo la más exitosa? ¿Por qué...
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Photography is a perception, awareness or mindfulness practice that can be practiced as a meditative application. Therefore, I would like to use different quotes from myself to try to explain How to learn what photography is or rather can be for anyone who loves photography and nature.
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How To Get A Record deal is for anyone interested in being part of the music industry, whether as an artist, singer, rapper, DJ, or producer. It explains: -the ins and outs of getting signed to a record label, -what it takes to stand out in today's music environment, -the types of record deals that exist today (360 Deals, artist deals with leverage, joint ventures, and distribution deals), -the differences between an independent record label and a...
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Martin Kamenski, a practicing CPA, unleashes years of tax experience on the creative community. He offers explanations in language that is easy for the most number-illiterate to understand. His Chicago-based practice serves clients nationwide and offers artists and creative professionals the explanations they need to make sense of the tangled web of the IRS. Kamenski provides guidance about when to treat yourself as a business. He will advise on the...
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The Artist As Brand Workbook is for serious creative individuals, students, professors, and professionals who want to manifest prosperity from their art on their own terms. This is the official digital textbook used by participants at colleges, universities and art institutions while taking the Artist As Brand Workshop. Become a confident, independent, prosperous artist regardless of economic slowdowns or other industry challenges by learning the...
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Two questions are key to experiencing a work of art in a museum or exhibition: 1.) Do I like it? 2.) Who's it by? You need quite a few more questions if you're in an auction room or dealer's gallery, however. You'll find yourself asking, How much is it worth? How much will it be worth in five or ten years? And finally, what will people think of me if they see it hanging on my wall? Breakfast at Sotheby's is not only a guide to finding the answers...
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Less than one percent of all musicians reach megastar-level fame.
For the rest of us, a successful music career involves playing in bars, clubs, hotels, corporate gigs, cruise ships, and wedding venues. That career can be just as fulfilling and meaningful-if you're willing to work on the fundamentals.
Gig for Life will teach you those fundamentals. Georges Elchakieh shares his system for every aspect of creating and running a successful business...
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The 8 BIGGEST Mistakes EVERY DJs Makes and How To Avoid Them... Plus a '14 Day Guide to Success in Your DJ Business' includes solutions to most DJ's most common mistakes like: Giving Up Too Soon; Not Looking For New Clients; Buying Cheap Equipment; Charging Too Little; Focusing On Equipment Rather Than Clients; Trying To Be Everything To Everyone; Not Having Any Marketing Collateral; & Not Having Fun.
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The average independent musician, that is, a musician without a major label or publishing contract, struggles to earn a living even in the best of times. Those lucky enough to be salaried musicians, such as music directors or staff composers, earn an average salary of about $35,000 a year. Of the roughly 250,000 or so who list themselves as musicians on their tax returns, 40 percent are employed only part-time, and almost half are self-employed. About...
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Crusade For Your Audience empowers photographers to strategically and effectively cultivate audiences for their work.
This inspirational follow-up publication to Crusade For Your Art is part memoir (some would call it cautionary tale) and part handbook to finding and leveraging the people who are most likely to appreciate and collect your photography.
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Promised Land is a collection of essays by Kyle Bylin that chronicles how disruptive startups and digital youth reshaped the music industry from 2008 to 2013. It begins by showcasing Bylin's unique take on the piracy debate - how major label thirst for blockbuster artists encouraged fans to file-share music, and why unlimited access to songs makes them feel overwhelmed by the number of options. The book then explores a wide array of music services...
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A collection of music marketing ideas and anecdotes to help musicians achieve success. My brother and I have achieved many of our musical goals of getting our original music out and selling, using Youtube as a marketing tool, start several music festivals, sell sheet music online, start a successful record label, record with many famous musicians, and more.
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Hybrid Executive is a terminology coined by Composer, Educator, and Author, Samuel Archer. This
terminology is the one title today's Indie artists can
proudly use to define who they are.
In this book, Samuel explains why it's essential for
up and coming artists to be familiar with all sectors
of the modern music industry [such as management,
artist & repertoire. production, distribution, marketing, sales, and more.] combined with understanding how...
56) Rock My World
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"Rock My World," is a Rock & Roll memoir spanning 1980 to 1986. It's the unexpected personal journey of a concert merchandiser that started when the author was twenty three years old and how he found self-belief, dared to dream on a monumental scale and made it flourish into reality, rising to the top of his profession while enjoying bountiful moments of pure bliss. The author's story is intertwined with the groups he traveled with, some of the greatest...
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A business how-to for musicians searching for their niche. Completely re-written from a collection of popular blog articles from the author's web-site and which are partly based on reader feedback. Chapters draw from the considerable experience of the author and include information for assisting aspiring musicians and producers with their music careers. This would include original takes on what it takes to be a music producer; make great recordings;...
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The behind-the-scenes battle for the Rock Hall
For 25 years, the Rock and Roll Hall of Fame has defined Cleveland's image as the "Rock and Roll Capital of the World." But while the Rock Hall has become an iconic landmark for the city of Cleveland and for fans of rock and roll around the world, it was just one missed phone call away from never being built in Cleveland. If the prominent singer and actress Lesley Gore hadn't contacted radio personality...
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Michael Gilligan is the owner of Fake Chapter Records. His work experience also includes over a decade at Sony Music and such indie labels as Matador and Gig Records. Along with contributions from recording artists and other industry insiders, his book 'SEX, DRUGS, and CUBICLES' explores breaking into the music industry, how quickly the industry changes objectives, and the madness of the corporate business model.
60) Million Dollar Mistakes: Steering Your Music Career Clear of Lies, Cons, Catastrophes, and Landmines
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Everyone knows the success stories of the music industry – how Michael Jackson's Thriller blew the roof off and how Clive Davis helped orchestrate Carlos Santana's stunning comeback. But now you'll find out about people who were dead wrong. This book details some of the most expensive blunders ever made by artists and by record executives, managers and producers who've worked with stars such as Michael Jackson, Christina Aguilera, The Beatles, Madonna,...
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