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Author
Language
English
Description
A great brand voice grabs attention, persuades your audience, and builds loyalty. But, as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for.
In Strong Language, international tone of voice expert Chris West walks you through the process of creating a compelling brand voice, and getting everyone to use it from day one.
Discover...
Author
Language
English
Description
The first edition of "New flow of General English" is in your hands. For preparing this book we have surveyed many students, understood their problem with English language and tried to sort them out as per the modern requirements. Today in spite of the fact that maximum time is devoted to the teaching of English, our schools have hardly succeeded in equipping the students with ability of speaking and writing even few correct sentences of their own....
Author
Language
English
Description
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed a visionary for his pioneering contributions to service...
Author
Language
English
Description
From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird,...
Author
Language
English
Description
Whether you are about to embark on a major business transformation or you simply want to be better prepared for the next challenging period in your business organization, this book is designed to help you. The author makes no apology for keeping this book easy to understand, targeting the book at everyone from the CEO to front line operatives and taking each of them on a journey from complexity to simplicity. The business architecture referred to...
Author
Language
English
Description
With the advancement of technology, and the growing desire to be more efficient and effective, we are slowly disengaging, and unconsciously separating ourselves. We are denying ourselves the ability to be present and to truly experience what is around us with all five senses. Feeling and being more connected at work is a key component to an individual's happiness. Happiness and fulfillment at work is just as much a risk factor for life expectancy...
Author
Language
Français
Description
Dans notre monde moderne, savoir écrire par courriel est devenu un art que tous les employés doivent désormais maîtriser... en plus du reste! Ce livre vous fait part des trucs et des astuces qui vous aideront dans les moments o vous aurez à rédiger (rapidement) des courriels.
Author
Language
English
Description
The most powerful way to build trust is through more powerful conversations. Clients don't just want conversations about facts, numbers, and market knowledge; they want to know that you listen and that you care. Make Or Break Conversations teaches guiding principles, but not by boring how-tos, robotic responses, or scripts of conversations. You will learn how to have conversations that matter in your own way.
Based on understanding the science, psychology,...
Author
Language
English
Description
In this book, Dr. Paul Homoly shows you how to better relate with the people you serve. If you're a professional service provider -in financial services, law, healthcare, business or other field-you're aware of a bitter irony: the most highly skilled professionals are often not the most rewarded. Why? Because while most experts are highly skilled at what they do, they often do a poor job in communicating knowledge to clients in a way that is interesting....
Author
Language
English
Description
Dozens of books have been written about marketing professional services. Most focus on the advertising and promotion of the firm, based on an assumption that marketing resources are already in place; other books present professional services marketing as a client-acquisition process with a misplaced focus on the 'selling' task. Our focus is to help you, the individual practitioner, develop those personal skills that will enhance your profile within...
Author
Language
English
Description
Rick Maurer introduces you to a high integrity process that engages you and the other person in creating outcomes you both fully support. He shows you how to turn resistance into support and use 6 principles of engagement to help you persuade while you build the relationship and get your ideas put into action.
Author
Language
English
Description
SELF-PUBLISHING SECRETS is based on a workshop series and talks I have been conducting on self-publishing. It covers these main topics:- Why self-publish a book- Using a book to build your business- How I can help you self-publish your book- Deciding on your overall purpose- Determining what to write about- Creating an outline and timeline- Getting your information- Writing and editing your book- Formatting your book for publication- Publishing your...
Author
Language
English
Description
Save The Drama For Your Mama! is an easy to read, straight to the point book for leaders (formal or informal) that are looking for a toolbox to help them manage change and navigate drama within their organization. Whether leaders are trying to manage change, implement personal accountability, stem gossip, or manage expectations, this book will provide practical tips and tactics to manage the drama in any organization - large or small.
Author
Language
English
Description
The magical moments that turn your followers into fans.
Customers, followers, subscribers.
It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers?
But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their...
Author
Language
English
Description
So what? Where's this going? Why do I need to know this?
These are some of the most unnerving questions in business. How do you make sure you are not confronted with these questions? And how do you make sure business audiences actually hear what you have to say?
Good communication is crucial for business success. Whether you are an experienced executive or a new business graduate, sooner or later you will need to present your point of view on an important...
96) Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irres
Author
Language
English
Description
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business...
97) Technology Business Management: The Four Value Conversations Cios Must Have With Their Businesses
Author
Language
English
Description
For many CIOs, the value they deliver is elusive. It's not that they do not create positive business outcomes, it's that they have a hard time demonstrating value for the money spent. As a result, many IT leaders find themselves trapped in a vicious cycle of defending their budgets, cutting resources when times are tight, and struggling to keep pace with an insatiable business appetite for innovation. Meanwhile, business leaders increasingly rely...
Author
Language
Español
Description
Escribir para ser leído. Para un liderazgo más asertivo y de alto impacto, hay que empoderar a los profesionales en la competencia de la comunicación. Empoderar al funcionario en la asertividad de su comunicación lleva a la empresa a un mayor nivel de impacto en la rentabilidad de su negocio. Durante quince años como consultora de empresas del sector financiero y de multinacionales, Sonia González ha desarrollado una metodología muy práctica...
Author
Language
English
Description
Networking is not mere socializing-it is a vital personal and professional development skill. An effective network can make you more knowledgeable, help you address critical issues, accelerate your career, and even improve your health and well-being. As a recent article in MIT's Sloan Management Review reports, "What really distinguishes high performers from the rest of the pack is their ability to maintain and leverage their networks." Networking...
Author
Language
English
Description
DEALING WITH IMPOSSIBLE CLIENTS points up the ways in which clients can be difficult, demanding, or outright scoundrels and what to do about the problem. The book deals with recognizing the danger signals before working with such a client and when to cut your losses to avoid further problems down the road. While the focus is on what small business owners, managers, and professionals should do, the book should also appeal to others in business with...
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