For decades, the advertising industry remained lucrative, cushy and largely unchanged. Then the Internet happened—disrupting everything. make|SHIFT profiles those who survived and thrived in the face of massive technological change.

A top social media guru shares the secrets to expanding your business through relationships. People have always done business with people they know, like, and trust. That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. Businesses that use both new and traditional ways of nurturing connections with their customers are winning. This book helps businesspeople...

In this spirited book, David Sax has found story after story of entrepreneurs, artisans, and creators who make real money by selling real things. And they're not just local craftspeople, either. As paper is supposedly vanishing, Moleskine notebooks--a company founded in 1997, the same year as the first dot-com boom--has grown into a large multinational corporation. As music supposedly migrates to the cloud, vinyl record sales were up over 50 percent...

A powerful collection of short-form videos raising awareness of crucial global issues including human rights, refugee relief, sexual abuse, mental health, disease research, wildlife preservation, ocean conservation, and animal rights.

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Food Forward showcases innovators and pioneers - food rebels - transforming the way we grow and eat our food. We meet farmers, chefs, teachers, scientists, fishermen and ranchers in more than 50 cities across the country who are all providing new solutions to help combat America2s growing food challenges.

Learn how to merchandize your library's collection and increase circulation and customer satisfaction. Detailed, step-by-step instructions give you the skills you need to create vibrant displays that grab customers' attention. This comes with a manual of tips and instructions. 3 Stars ~ Designed to help achieve a professional, consistent public face for any library these well-produced titles offer solid ideas and tips for libraries to mount successful...