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Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (89 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Push Pull Strategy * Community Marketing * Print * Product Placement * Cross Promotion * PR and the Art of Writing a Press Release...
Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (76 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. * Episodes in this section include: * Agency Positions and the Creative Brief * Holk’s Communication Platform Model CPM * Aristotle’s Modes of Persuasion *...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 35 min.) : digital, .flv file, sound
Language
English
Description
Key topics covered in this video include: Pricing strategies, Price & income, Elasticity of demand, Penetration pricing, Promotional & premium pricing, Skimming, Price discrimination.
Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (103 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Product Portfolio and the Boston Matrix * Product Life Cycle * Brand Equity and Brand Extension * Reflections...
Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (73 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Customer Journey Mapping * Big Data * Social Media & Viral Marketing * Paid, Owned, Earned Media * Strategies in an Ever-changining...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 22 min.) : digital, .flv file, sound
Language
English
Description
Key topics covered in this video incluide: Extension strategies, Famous marketing, Failures, Long lives, Short lives, Reincarnations masterbrands.
Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (719 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration.
Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (94 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Mission, Vision and the Golden Circle * Career Planning * Reflection on HR Management and Maslow's Hierarchy of...
Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (87 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Mission & Vision * Target Group * Stakeholder & Issue Management * Positioning * Reflection on the Marketing Mix * Fast Moving...
Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (91 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Reflection on Business Development and Ansoff's Product Market Growth Matrix * Barriers to Entry * Reflection on Sustainable...
Publisher
Holk and Co
Pub. Date
2017.
Physical Desc
1 online resource (streaming video file) (107 minutes): digital, .flv file, sound
Language
English
Description
Holk Master-class features animated academic models and interviews with acclaimed entrepreneurs, professors and business executives. Bring your class book to life. Watch the short film episodes before class as flip-the-class-room, in class as basis for discussion, or simply as inspiration. Episodes in this section include: * Personal Branding * From Idea to Action 1 * From Idea to Action 2 * From Idea to Action 3 * The Basis for Entrepreneurship *...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 56 min., 57 sec.) : digital, .flv file, sound
Language
English
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....
Author
Publisher
Row House Publishing
Pub. Date
[2023]
Physical Desc
xvii, 344 pages : illustrations ; 24 cm
Language
English
Description
"She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world,...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, 20 min.) : digital, stereo., sound, color
Language
English
Description
Learn how to market your library's services to your community. From learning about your target audiences to crafting a mission statement, this program shows you how to create an effective marketing plan. In addition, you'll learn how to create a message for your library to make short-term and long-range planning a success.
Author
Series
Publisher
Wiley
Pub. Date
[2021]
Physical Desc
xxi, 242 pages ; 26 cm.
Language
English
Description
"Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for you and your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy...
Author
Series
Agricultural marketing report volume AMR07-02
Publisher
Extension
Pub. Date
2007
Physical Desc
1 online resource (8 p.)
Language
English
39) Selling art 101
Author
Publisher
ArtNetwork
Pub. Date
2009
Physical Desc
190 p. : ill., forms ; 25 cm.
Language
English
40) MakeSHIFT
Publisher
Gravitas Ventures
Pub. Date
2021.
Physical Desc
1 online resource (streaming video file) (76 minutes): digital, .flv file, sound
Language
English
Description
For decades, the advertising industry remained lucrative, cushy and largely unchanged. Then the Internet happened—disrupting everything. make|SHIFT profiles those who survived and thrived in the face of massive technological change.
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