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Author
Language
English
Formats
Description
The world changes continuously and rapidly. It's foolhardy to believe that strategies should not do so as well. Nonprofit leaders already know this, but traditional strategic planning has locked them into a process that's divorced from today's reality. That's why plans sit on the shelf and why smart executives are always seeking workarounds in between planning periods. The Nonprofit Strategy Revolution offers a nimble and powerful alternative. In...
Author
Language
English
Formats
Description
Are you just playing-or playing to win?
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future-something that doesn't happen in most companies.
Now two of today's best-known business thinkers get to the heart of strategy-explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds...
Author
Pub. Date
2020.
Language
English
Formats
Description
"The ultimate guide on leadership from the #1 New York Times bestselling co-author of Extreme Ownership. In the military, a field manual provides instructions in simple, clear, step-by-step language to help soldiers complete their mission. In the civilian sector, books offer information on everything from fixing a leaky faucet to developing an effective workout program to cooking a good steak. But what if you are promoted into a new position leading...
Author
Language
English
Formats
Description
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today isn't about beating the competition at the old game. It's about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that
...Author
Pub. Date
2019.
Language
English
Formats
Description
What type of business should you start?
For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque—featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur—has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start,...
For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque—featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur—has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start,...
6) The real-life MBA: your no-BS guide to winning the game, building a team, and growing your career
Author
Language
English
Description
The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career.
In the decade since their blockbuster international bestseller Winning was published, Jack and Suzy Welch have
...Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 56 min., 57 sec.) : digital, .flv file, sound
Language
English
Description
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to Tom Nagle, not necessarily. To get customers to pay for value, he maintains, you need to approach your markets proactively, with communications that justify your price in terms of value....
Author
Language
English
Formats
Description
Innovation isn't always about new products or services. In fact, many new ideas are realized--and then brought to market--thanks to a disruptive business model that challenges the conventional operating logic of an industry. In The Risk-Driven Business Model, Karan Girotra and Serguei Netessine--both professors at INSEAD--introduce a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries....
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 30 min.) : digital, .flv file, sound
Language
English
Description
Every business needs a business plan but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan describes the product, who it's aimed at, how they'll buy it and at what price. Production: the production plan outlines how they'll make their product. Resources: will the...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 53 min.) : digital, .flv file, sound
Language
English
Description
In a business environment of fastmoving markets, global supply chains, and dynamic technologies, executing strategy is becoming increasingly dif cult. How do you aim for a target that is constantly shifting while standing on a platform that is constantly destabilized? Professor Levitt provides the answer: plan in detail only as far out as you can see; keep questioning your assumptions about your markets, resources, and competitors; and revise your...
Author
Publisher
McGraw-Hill
Pub. Date
[2019]
Physical Desc
xi, 270 pages ; 24 cm
Language
English
Description
"Manage every business problem like you were born for it -- from a problem customer to a career-threatening crisis It's not being negative or pessimistic to assume that something will always go wrong in business and in your career. It's being realistic. What you do when crisis hits is the only thing matters -- and this proven guide delivers everything you need to take positive action with confidence, skill, and professionalism. In What to Do When...
Author
Publisher
Kogan Page Limited
Pub. Date
2022.
Physical Desc
xvi, 399 pages : illustrations ; 25 cm
Language
English
Description
"Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers...
Publisher
Kanopy Streaming
Pub. Date
2014.
Physical Desc
1 online resource (1 video file, approximately 35 min.) : digital, .flv file, sound
Language
English
Description
Today's technology and business initiatives have broken free of the local enterprise by expanding to involve organizations and workers across the far reaches of the globe. In this report, Paula Wagner, project management expert and co-author of the popular new book, Global Program Management, discusses the rise of global program management and offers advice and best practices that will improve the design, delivery and management of global IT and business...
Author
Language
English
Formats
Description
Are you a high potential charting your course within your current organization, a leader trying to jumpstart innovative thinking in your company? Or are you ready to do something new? Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different - they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist. An expert in...
Author
Language
English
Formats
Description
"Part manifesto, part guide for managing in the digital age, this book argues that software developers are the new rockstars of companies large and small, and yet most executives don't know how to leverage their talents across the organization-at least until they've read this book from serial entrepreneur and CEO of Twilio Jeff Lawson"--
Author
Pub. Date
2014.
Language
English
Formats
Description
While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a secret shopper program, in which employees would be marked down if they were not sufficiently aggressive with customers. A...
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